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The web site ardgowan.com has the following on the web site, "ARDGOWAN HOUSE, built in 1889, is a family run Hotel and has been offering accommodation since 1918, making it one of the oldest such establishments in Edinburgh." I noticed that the webpage also said " Has many interesting architectural features, including." They also said " Original hand-painted wallpaper in the main hall. Sanded floors, doors and staircases. A short bridge on the top floor linking the two halves of the house. Please look around our website for further information of the facilities. Ardgowan House Hotel, Edinburgh." The meta header had edinburgh as the first optimized keyword. This keyword is followed by hotel, edinburgh hotel, and scotland hotel which isn't as urgent as edinburgh. The other words ardgowan.com used was Hotels Edinburgh. Edinburgh UK is included but will not be viewed by search crawlers.